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Social Media Design

Social networks have recently taken the world by storm. It is quite difficult to find a person who doesn’t have an account on Instagram, Facebook or any other social platform.

In the informational stream of social media, brands are faced with a challenging task- to catch the users’ attention. Most of them estimate a post visually and only when the picture catches their eye, they will go ahead and read the content.

Therefore, it is significant to invest in visual content: high-quality design is the key to brand recognition and sales increase.

The use of images is viral on social media. Facebook posts engage 2,3 times more users than posts without any pictures.

Twitter Posts get 150% more retweets than Tweets without images.

Instagram is a photo/video-sharing app therefore users can’t do without images.

How to create social media design that will make you stand out from other customers of Facebook, Instagram, LinkedIn or other social networking apps?


If you know the answer-Join our team. SMM Manager Job Vacancies are open

Image Optimization for social media

When creating visual content, you need to take into consideration image size and its reflection.

Keep in mind that an image size should be chosen for each social network separately (consider the size of avatar, headlines, banners, logotypes 

The page name and call-to-action buttons may be superimposed on the image, so make sure that the content of the image is not distorted.

It is rather smart thinking to try on using pointless images and pictures to save its meaning when making edits.

There are also some difficulties in the correct display of visual additions of the Desktop profile and mobile versions. When displayed on a smartphone, the borders are cropped in the pictures.


What are the types of images on social media?

Cover image

It represents a picture at the beginning of a page. A user will notice it first.

Profile picture

This is the most important picture of your page. It is displayed in all places where you post or comment on something.

Image post

It is used for any post on your profile. The post with a link is also accompanied by a separate picture.

If all the information mentioned above is nothing new for you – get a move on! We are looking for an SMM Specialist!

Facebook picture sizes

Facebook is the largest social networking site in the world and boasts over 2.23 billion monthly active users.

1. Facebook Business Page Image Dimensions

Page Cover

  •  Facebook cover size is 820 x 312 px.
  • The minimum size is 400 x 150 px.
  • On smartphones, the picture is shown 640 x 360 px.
  • The PNG image format is the most suitable, particularly if letters or symbols are a part of the image.
  • For fast loading, the website suggests sRGB JPG and a 100KB limit.
  • PNG format is the most suitable for images with logo or texts
  • Business page sizes are the same as for personal accounts.

Personal profile photos:

      • According to its dimensions, the picture cannot be smaller than 180 x 180 pixels.
      • The photo will be displayed on the side in the format 170 x 170 pixels on the desktop, 128 x 128 pixels on smartphones and 36 x 36 pixels on usual cell phones;


      • One can set a picture of another size, if it is not smaller than the designated size and comply with a 1:1 ratio;
      • If the image does not comply with a square shape, it will be automatically adjusted to the proper size by the service itself.

Business profile picture

  • It is not smaller than 180 x 180 pixels;
  • The photo will be displayed on the page in the format of 170 x 170 pixels for a desktop, 128 x 128 pixels for smartphones and 36 x 36 pixels for usual cell phones;
  • The photo miniature will be displayed on Facebook with a size of 32 x 32 pixels;
  • The image of the business page will be cropped according to a square size.

Image Post

  • Recommended image upload size is 1200 x 630 px.
  • The picture will be displayed with 476 px and scaled to 2: 2.30

Post with link

  • A 1200 x 630 px picture is the most suitable.
  • The photo will be displayed as 476 x 248 px, and on the business page – as 450 x 235 px.
  • A miniature square image on the entire website corresponds to 158 x 158 pixels. The condition is that the image from the site is of the size no more than 600 x 315 pixels.
  • Square photo: min 154 x 154 pixels in the feed.
  • Square photo: min 116 x 116 per page.
  • Rectangular photo: min 470 x 246 pixels per feed.
  • Rectangular photo: 484 x 252 minimum per page.
  • Facebook scales photos to their minimum size. For better results, increase the image resolution by the same scale as the minimum size.

2. Facebook group image sizes

Group cover

  • The cover will be displayed in 820 x 428 px size.
  • One can upload a higher quality image, but it is important to stick to the aspect ratio of 3.82: 2.
  • It is better to put a file with a scale of 1640 x 956 px in the front picture of the group.

3. Sizes of pictures in the Facebook events

  • The picture will be displayed on the event web page 500 x 262 px. However, it is recommended to set the image at a scale of 1200 x 630 px
  • Overall size cannot be smaller than 400 px x150px.
  • In case you split the event: the picture in the news feed should be 476px x 248 px.

4. Sizes of Story pictures on Facebook

  • The best way is to upload a picture with Full HD proportions reversed by 90 degrees: 1080 x 1920 px.
  • JPG with PNG is suitable for file types.

5. Facebook poll image size

  • The aspect ratio of the pictures is square. All possible characteristics exceeding 236 x 236 px are suitable because this size is displayed on the website itself.
  • There are few restrictions for uploading formats – PNG with JPG are a great choice. TIFF and animation in GIF files are not common.

6. The scope of Facebook product images

  • The picture describing a certain product must be 1024 x 1024 px or more.
  • The picture itself should be in the square shape and has a snow-white background.

7. Scale of Facebook Job Vacancy Pictures

  • The smallest acceptable scale within the vacancy is 408 x 208 px.
  • The best option is considered to be 1200 x 630 px.

If you know the best way to promote business on Facebook- hit us up!

Instagram images size

Instagram is the most popular photo-sharing app with over 600 million users. This is the best social networking site for your visual art demonstration.

Profile picture

  • The max avatar scale is 152 x 152 px.
  • Its miniature version is 32 x 32 px.
  • JPG or PNG files can also be uploaded.
  • Square Photo: Make sure the aspect ratio is 1: 1.

Image in publications

  • Pictures 1080 x 1080 px are preferred.
  • Instagram still scales photos to 612 x 612 pixels.
  • While viewing the profile, the photo is 302 px, and with one click – 600 px.
  • On the main website, pictures are equal to 600 px.
  • Pictures are displayed on the tape with a resolution of 510 x 510 pixels.
  • Square or rectangular photos: Make sure the aspect ratio is between 1.91: 1 and 4: 5.
  • The recommended size for portrait photos (4: 5), is 1080 x 1350 px.
  • PNG or JPG are supported.

Story making

  • Recommended resolution size is 1080 x 1920.
  • Min resolution size 600 x 1067.
  • The aspect ratio is 9:16.
  • The max file size is 4 GB.

LinkedIn Image Sizes

LinkedIn is the world’s largest professional network with over 400 million registered users. LinkedIn is a great social network intended for finding employees and other industry leaders.

LinkedIn personal profile picture

  • Recommended size is 400 x 400 to 20,000 x 20,000 px.
  • Min size is 200 x 200 px
  • Max file size is 10 MB.
  • Image types include JPG, GIF, or PNG.

LinkedIn Personal Profile Cover

  • Recommended size is1584 x 396 pixels 
  • The Max size is 4 MB.
  • Image types include JPG, PNG, or GIF.

LinkedIn company logo image

  • Recommended size is 300 x 300 px.
  • Min 300 x 300 px.
  • 4MB max (square layout).
  • Image types include PNG, JPG, or GIF.

Company cover image

  • Recommended size is 1192 x 220 px
  • Min size is 1128 x 191
  • Max size 4 M
  • Resolution size is 1128 x 191 px
  • Image types include: PNG, JPG, or GIF

Post with a picture or link

  • Recommended size for images or links: 1200 x 627 px
  • Resolution size is 552 x 289 px
  • Image types include JPNG, JPG, or GIF.

Main company image on LinkedIn

  • Recommended main image size: 1128 x 376
  • Min main image size: 1128 x 376
  • Min size for company photos: 264 x 176
  • Image types include: JPNG, JPG, or GIF

Use a single image style

Select images compatible with your brand.

Answer the following questions:

  • What do my followers like?
  • What product or service am I trying to advertise?
  • If my brand was a personality, what would it like to do and see?

These questions are considered to be good guidelines for uncovering your brand identity and characteristics and choosing suitable images.

Draw up brand templates, images, put watermarks or use the same filters to make everything in your photo galleries look harmonious.

If you are eager to make money on social networks and would like to try your hand at managing social media accounts? - we have an SMM manager job vacancy! We are ready to consider candidates even without work experience!

Choose a color scheme for the page. Colors cannot be chosen at random: they establish the brand’s logo, reflect its identity, and, most significantly, help users experience the desired emotions. When looking for visual solutions for social media post design, it’s important to focus on color balance.

Create your brand image by using fonts. As well as colors, a font type has a big impact on how your brand is perceived by customers. A well-chosen font is an effective tool to deliver the message to users of social networks. In most cases, 2-3 fonts are enough for all the projects on your social networks. When choosing a font type, be guided by your goals.

Use services that provide post templates and photo editors for various social media platforms.


This application can help you easily create backgrounds.


The advantage of this app is the ability to create animated content.


This tool can help create visual content of high-quality.


With the help of this one you can create different types of projects from templates.


With the help of this one you can create different types of projects from templates.


Online photo editor that provides you with all editing tools for a successful photo retouching.


This application helps create graphic designs and photo collages, and edit photos either.


This is a content creation app intended for "non-designers" and can be used for all social networks.

Use specified services to search for proper pictures


This is a photo stock aggregator. It collects images from 51 different websites, both paid and free. Images can be sorted by color, orientation, and other factors in addition to keywords.


Images can be found in a keyword search on the internet as a free source of images. Pictures are "stylish" and of good quality.


This is a great source of images and inspiration. It is famous for its good taste and image quality. The search for pictures is in English.


For the proper social media design, you need to:

  • Choose the right size so that the picture does not stretch or shrink. Keep in mind that each social network needs own image sizes set.
  • Observe the correct proportions separately for each network so that the picture is not cropped.
  • Stick to the same format/style. Use ready-made templates or create unique ones.
  • Check profiles in social networks on devices with different resolutions (computer/smartphone/tablet).
  • Create and edit pictures by using reliable software and virus-free tools.

If you want to work as an SMM Manager- feel free to apply for the vacancy